A new collection of mid-strength / lighter wines launched in the UK October 2023 – SUNLIGHT by Oxford Landing. The brand was developed in 2021 but the listing in the UK was the first major listing Hill-Smith Family Estates secured.
With the brand strategy in existence for us to interpret and apply, our brief included development of a brand story, tag line and deliverables to launch to the UK market. Our brief – Less doesn’t mean less..
Using the key visual of the bottle label; to “keep it simple”; we developed a series of messages and key visuals that would stand strong against the dreary English winter, essentially being a ray of sunshine in the clouds.
