South Australia Police

Love Riding? Back Off.

Everyone knows the dangers of motorcycling, especially motorcyclists, it’s part of the appeal.
They love the sense of freedom and feeling so connected to the road, riding is like therapy for them, it makes them feel alive. We took their reasons “why” and used it to communicate back to them, in their own language, while demonstrating the tragic risks if they don’t slow down a bit.
Love Riding? Back Off!