Brand Values

ResourseCo is a internationally recognised resource recovery organisation with a broad goal of advancing the sustainability of the planet. They specialise, among other things, in taking material destined for landfill and repurposing it to be used again. ResourceCo have experience in alternative fuels, construction and mining.

As part of a new focus on improving internal communications, The Rowdy Group were tasked with taking ResourceCo’s brand new key values (Sustainable, Agile, Creative and Committed) and turning them into distinctive icons and assets to help ResourceCo galvanise all branches of the business and unite them internally going forward.