Motor Accident Commission / SAPOL

Worth the Stop

SA Tourism was also chuffed with the campaign.


That’s because the campaign helped promote the many smaller, but intriguing towns throughout the state. It also inspired thousands of conversations on social media around whose town had the best produce, goods and knik-knak stores. Word quickly spread and towns began reporting a spike in visitation during the campaign.

More importantly, the very
same week the campaign launched,
was also the very first fatality-free
long weekend in 3 years.