Pewsey Vale is a long-established brand and is well known to consumers 50+, but less known to those under 50. With an increasing crowded market, it had been losing brand awareness and market share. We needed to make it relevant again so we focussed on the simplicity of what they do. Pewsey Vale produce Riesling, nothing else. It is untouched in both class and purity. Working with Hill-Smith Family Estates we developed a brand story and visual identity that simply stated the obvious.