The Norwood branch of National Pharmacies reached its 100th year milestone in 2018 and wanted to make some noise. But with a small budget, we knew the best way to tackle this brief was with a PR-able campaign. Something eye catching, attention grabbing and shareable on social media platforms. And who better to share this birthday with the public, than someone reaching their milestone birthday themselves?
So we found our oldest National Pharmacies member and made her #instafamous.
We created our very own #instagranny.
Dorothy (aka #npinstagranny) took over the National Pharmacies instagram account for 8 weeks. We created over 400 posts, ranging from her favourite products to shared personal stories including her very own tips and tricks to living a long and healthy life. Not only did she become a hashtag instagram star, but she also drew the attention of our very own Premier Stephen Marshall who shared photos of himself with our instagranny on his Instagram and Facebook.
The hippest way to celebrate 100 years in business.
#npinstagranny became one big celebration with the average engagement increasing by 257%. That’s what we call one very special birthday present for National Pharmacies.