National Pharmacies Optical

Kendall & Kylie @ National Pharmacies

Most people didn’t know National Pharmacies Optical sold sunglasses, let alone trending fashion sunnies. With a limited spend, we were tasked to attract a younger customer that is influenced by celebrities and their brands. So to get the word out, we engaged a couple of big household names to help us create some noise. Fortunately, a lot of people didn’t read between the lines – literally.