Christmas is one of the most magical times of the year and nothing embodies the spirit of Christmas more so than ‘giving’. Coupled with National Pharmacies sponsorship of the Christmas Pageant, it made sense to engage the world’s greatest ambassador of Christmas himself – Father Christmas, to help reinforce National Pharmacies as the best place to shop. In print, we created a look and feel that lends itself to whimsical tones that highlighted various products in an arrestingly visual way.